What does an advertising guy know about bicycles? Not much, to be honest.

I vividly remember every one of my bikes. My first trike had a tray on the back that seemed to be custom made for my little sister’s backside for at least one summer. I was a trike taxi driver doing the driveway route. My next bike was previously my Dad's and this was the one he ran behind, holding my seat steady, as I learned to balance on two wheels. That bike was an indestructible stunt machine. One day at the tender age of nine, my front right toenail was brutally extracted between the chain and pedal sprocket, which of course was the bicycle’s fault. A three-speed metallic blue Super 20 (made by Raleigh) was my Evening Post delivery bike and a Red Healing 10-Speed was my college commuter.

Each of these bicycles took me, sans helmet, on boyish adventures all over the Hutt Valley, across the Akatarawas and Haywards Hill Road. Through Barton's Bush to school. To the creek at Wellington Golf Club where gigantic prehistoric eels waited to attack. To an 11 year old girl’s house (I was 10) to deliver some cheap earrings I had procured in exchange for her hand in marriage. My bicycles were freedom machines. Sometimes, I rode so fast, I became airborne for at least a second or two. Then I had to stop for a quick Ventolin puff.

My wife and I moved to postcard perfect Greytown in the South Wairarapa in 2012, at the same time I had gifted Millie a Pashley Britannia for Christmas. The classic lines of the bicycle, the easy ride from our villa to the cafes of the village, the beauty of my wife elegantly dressed on her Britannia and a sense of wanting to share all of that joy with others came together to spark the concept of Blackwell and Sons.

Every mechanically inept boy needs a dad who can fix anything. Bill Blackwell, established 1943, is the Blackwell. I am the slightly mad eldest son. Bill has another son and a couple of grandsons too but originally, Blackwell and Sons was supported by the skills and patience of my talented father (now retired) and designed by the imagination of yours truly. Merchandising vision and design are under the watchful eye of Millie Blackwell, sales and service are supremely executed by the warm and sociable Shane Kelly, Michelle Brown, Trish Longstaff and Mary Meachen, mechanical support is provided by Shane and Adam Birchall ('Young Adam'). That’s called a dream team.

Blackwell and Sons is designed to help you live life positively. Like you’ve made a great decision to look after someone you love, which could of course be yourself. Like you care about the health of the body you inhabit. Like you have a deep appreciation for meticulous craftsmanship and design. Like you are wise with your money. Like you take time to think, observe, appreciate and be thankful for what you have.

We are thankful for everyone we have the chance to share our story and our products with. We look forward to welcoming you as a guest at our Greytown emporium.