Meet the Team

Mr Adam Blackwell


Mr Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution, and runs his own advertising agency, Stun, which services clients throughout the US and Europe.

About as politically correct as whale-hunting, Mr Blackwell loves to take on non-sensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavours. He is renowned for his creative flair, decisiveness and sparkling wit, but not so much his athletic prowess.

Mr Blackwell’s litmus test for commercial and creative decision-making is whether his mother will be offended. Regular clips around the ear are the price he pays for pushing the envelope too far.

Quote: “They can take me to court. I just won’t show up.”

Mr Shane Kelly

General Manager

Mr Kelly is the kind of person you want around following a natural disaster. While his colleagues could prepare a pretty effective press release about what was happening, Mr Kelly possesses the kind of skills that would actually help society to recover.

His practicality is put to perfect use as Blackwell and Sons’ front man, heavy lifter and all-round go-to guy. Mr Kelly assembles, sells, delivers and maintains bicycles, manages stock inventory, runs the Greytown emporium and dazzles customers with his sparkling service. He takes calls at all hours of the day and night, drives the length and breadth of the country on official business, and knows everything worth knowing about Pashley’s two-wheeled masterpieces.

If you ask nicely, he might even fillet some cod for you on his days off. Oh, but Friday is pie day. Don’t ever get in the way of that.

Quote: “Sorry ladies. Taken.”

Mrs Millie Blackwell

Merchandising Manager

Mrs Blackwell possesses exceptional taste (especially, according to Mr Blackwell, in gentlemen) and delights in travelling the world to identify, road-test and establish the provenance of quality items to grace the Blackwell and Sons’ shelves. She also manages a tech start-up firm called Showcase Workshop, converts disused (but freshly cleaned) socks into popular soft toys of a primatial nature, and creates incredible salads to nourish Mr Blackwell's unstoppable appetite.

Mrs Blackwell spends much of her spare time curbing the enthusiasm of her husband, whose creative juices have a tendency to flood the Plains of Practicality with unconstrained abandon. She is a self-professed collector, curator, potterer and home girl and, given the opportunity, could craft a functioning spaceship out of wool, some bubble wrap and a few Velcro dots.

Quote: “That’s nice dear, but…”

Michelle Brown

Sales Executive

Michelle is the newest member of the Blackwell and Sons team, and brings with her an impressive CV of retail clout. At the innocent age of eight, Michelle entered the world of commerce by creating a charity support mechanism in the garage of her family homestead, under the disarming guise of a Brownie branded business.

Now, she welcomes and educates store guests at for Blackwell and Sons.

When she isn’t improving one of Greytown’s finest emporiums, Michelle can be found gardening or providing support to the busy schedule of the Carterton farm she now calls home. Her dogs also receive a lot of attention, and to stay in shape, Michelle heads to the gym regularly. She claims to be able to bench press Mr Blackwell’s body weight. Mr Blackwell is pursuing an eating routine to ensure that remains an aspiration, not an accomplishment.